How the promoter and affiliate programs work

go&dance offers two ways to work with third parties to increase the reach and sales of your event: promoters and affiliates.

Although both can promote your event and generate sales in exchange for a commission, the main difference is who manages the relationship with them and who is responsible for paying their commissions.

Promoters

Promoters are partners that the organizer adds and manages directly for their event.

You can add your own promoters, assign them a code, configure their conditions, and track the visits and sales generated by each one.

The relationship with these promoters is the organizer's responsibility:

• The organizer decides which promoters they want to work with.
• The organizer can configure the conditions for each promoter.
• go&dance allows you to track their visits and sales and calculates the corresponding amounts.
• The organizer is responsible for settling and paying their promoters.
• go&dance does not make payments to these promoters.

This option is suitable when you already have your own network of teachers, schools, PR representatives, or other partners who will promote your event.

Is there any cost for using promoters?

No. Adding and managing your own promoters on go&dance does not involve any additional cost.

The commissions you configure for them are entirely part of the relationship between the organizer and the promoter, and the organizer is responsible for settling them.

go&dance affiliates

Affiliates are part of the affiliate network managed by go&dance.

In this case, you do not need to add or manage each partner individually. As the organizer, you only need to activate the affiliate program for your event and define the discounts and commissions you want to offer.

From that point on, go&dance manages the program:

• Promotes your event among its affiliates.
• Tracks the visits and sales they generate.
• Calculates the corresponding commissions.
• Pays commissions directly to affiliates.
• Deducts the commissions generated from the organizer's event settlement.

Therefore, the organizer does not need to settle or pay go&dance affiliates directly.

Is there any cost for using the affiliate network?

There is no additional cost for the organizer.

The organizer decides how much commission they are willing to offer for sales generated through the affiliate program. From that commission, go&dance retains a portion for managing the program, and the remainder goes to the affiliate.

This means go&dance does not charge the organizer an additional commission for using the affiliate network: the organizer's cost is limited to the commission they have configured.

What's the difference?

In summary, use Promoters to manage your own network of partners and Affiliates to expand the promotion of your event through the network managed by go&dance.

You can use both systems at the same time for the same event.

Updated on: 28/09/2026