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# How to settle with a promoter

go&dance allows you to review the sales made by each promoter and calculate the amounts needed to settle with them.

To view this information, go to **Marketing → Promoters**, select the promoter you want to settle with, and open the **Settlement** tab.

In this section, you will find **online sales** and **offline sales** separately. It is important to understand the difference, as the flow of money is different in each case.

## Settling online sales

**Online sales** are purchases made through go&dance using the promoter's code or link.

In this case, the flow of money is:

**Buyer → go&dance → Organizer → Promoter**

The buyer makes the payment online through go&dance. These sales are included in the event settlement that go&dance makes to the organizer.

In the promoter details, you can view:

- **Amount sold**: the amount corresponding to tickets sold online by the promoter.
- **Commissions generated**: the commissions owed to the promoter according to the configured conditions.
- **To pay**: the amount the organizer must pay the promoter.

### Example

Suppose a promoter sells **€1,000** in tickets online and earns a total commission of **€100**.

The buyer has paid the €1,000 through go&dance, and the amount corresponding to those sales is managed as part of the event settlement.

The promoter settlement will show:

**Amount sold: €1,000**  
**Commissions generated: €100**  
**To pay the promoter: €100**

Therefore, the **organizer must pay €100 to the promoter**.

## Settling offline sales

**Offline sales** work differently because the promoter collects the payment directly from the buyer.

In this case, the flow of money is:

**Buyer → Promoter → Organizer**

The promoter collects payment for the tickets directly and then records the sale on go&dance.

Since the promoter already has the money from the sale, instead of the organizer having to pay their commission, the system calculates how much the promoter must give to the organizer after deducting the amount they are entitled to keep.

In the promoter details, you can view:

- **Amount collected**: the amount the promoter has collected directly from buyers.
- **Commissions generated**: the amount owed to the promoter according to the configured conditions.
- **To receive**: the amount the organizer must receive from the promoter.

### Example

Suppose a promoter sells **€1,000** in tickets offline and earns **€100** in commissions.

Since the promoter has already collected the €1,000 directly from buyers, they can keep the €100 they are entitled to and must give the remaining amount to the organizer.

The settlement will show:

**Amount collected: €1,000**  
**Commissions generated: €100**  
**To be received by the organizer: €900**

Therefore, the **promoter must give €900 to the organizer**.

## The key difference between online and offline sales

The easiest way to understand the settlement is to look at **who initially holds the money from the sale**:

|  | Online sale | Offline sale |
| ---- | ---- | ---- |
| Who collects payment from the buyer? | go&dance | Promoter |
| Who ultimately holds the amount intended for the organizer? | Organizer, through the event settlement | Promoter |
| Who must make the final payment? | The organizer pays the promoter | The promoter pays the organizer |
| Main figure in the settlement | **To pay** | **To receive** |

This is why an online sale may generate an amount **to pay to the promoter**, while an offline sale may generate an amount **to receive from the promoter**.

> **Important:** go&dance calculates and displays the amounts to make settlement easier, but **does not make payments to promoters or collect outstanding amounts from promoters**. Financial settlement between the organizer and their promoters is the responsibility of the **event organizer**.

## How to settle with a promoter

Open the **promoter details** and go to the **Settlement** tab. Review the amounts corresponding to online and offline sales separately.

Use the **To pay** and **To receive** amounts to determine the financial transactions you need to make with the promoter.

If there is an amount **To pay**, this is the money the organizer must pay the promoter. If there is an amount **To receive**, this is the money the promoter must give to the organizer.

The method used to make these payments or collections — bank transfer, cash, or another agreed method — must be managed directly between the **organizer and the promoter**.